Articles and blog posts
PitchBook
I manage the PitchBook blog, stewarding a once-languishing owned-channel into a revenue-generating content hub that garnered 520k+ pageviews in 2020.
My work on the PitchBook blog includes (or has included):
- Assigning tasks and deadlines to writers, designers and multimedia pros
- Developing the blog's first-ever content strategy
- Standardizing an editorial process
- Building out monthly editorial content calendars
- Optimizing new an historically high-performing posts to improve SERP visibility
- Writing/editing articles to fit our brand voice, tone, and style guidelines
Sample PitchBook blog posts:
- 64 female founders and investors to know
- From eVTOLS to air taxis—a closer look at passenger air mobility
- 6 sustainable toilet tissue startups that are on a roll
- Notable & Quotable: Kevin Dedner, founder and CEO of Hurdle
- A look at the fintech industry and contactless point-of-sale startups
- How clothing startups are adapting during COVID-19
University of Washington, College of the Environment
For four years, I maintained the College of the Environment's homepage—a destination for news and information related to the college's students, faulty and research staff. From writing (and filming!) student stories to cross-promoting coverage of faculty members' research findings, my articles for the college included:
- Seven science communication projects to inspire your work
- Field journal: Practicing geology in Big Sky Country
- Nations slated to be hit hardest by invasive species are the least prepared
- Natural Hazards and Resilient Communities: Q&A with UW’s Kate Starbird
- Beyond ecology: Invasive species affect our culture and economy too
